SendinBlue or GetResponse [2022]: Which One is Better?



Sendinblue and GetResponse are two of the most compelling options on the market today, offering everything from landing pages to SMS marketing and transactional emails. Today, we’re going to help you decide between the two.

1- Sendinblue vs GetResponse: The Basics

Let’s start with the basics. Sendinblue and GetResponse are both email marketing tools designed to simplify the way you connect with your customers through email. SendinBlue started life as an affordable solution for basic email marketing, but it’s since grown into something far more diverse.

Today, Sendinblue supports everything from landing page development to SMS marketing. The service even comes with basic CRM functionality built-in, so marketers can track the connections they develop with their marketing campaigns.

GetResponse is an all-in-one email marketing solution that aims to help you move customers through the buyer funnel. The company has been around for a lot longer than Sendinblue, launching in 1998, while Sendinblue only appeared in 2012. Additionally, GetResponse has a strict monthly payment system, while Sendinblue can offer pay-as-you-go.


2- Sendinblue vs GetResponse: Features


Both Sendinblue and GetResponse aim to give today’s marketing teams an easier way to start generating sales in the online world. As mentioned above, Sendinblue started off pretty simple, as an email automation service. However, now it’s much more advanced, with a free package for some companies who don’t have a lot of contacts.

Sendinblue goes beyond basic email marketing to offer SMS marketing and chat support for companies that need to support clients on the web. No matter which pricing plan you choose, you get a fantastically smooth and reliable interface that’s very easy to use.



Sendinblue is also pretty impressive because it combines marketing automation with CRM functionality. In other words, you’re not just sending automatic messages to your audience, you can connect with people on a deeper level through advanced segmentation and tracking tools to understand your clients.

Features include:

  • Email marketing
  • SMS marketing
  • Live chat support
  • CRM functionality
  • Marketing automation system
  • Transactional email support
  • Advanced segmentation
  • Landing pages and sign-up forms
  • Retargeting campaigns
  • Facebook ads
  • Email heat maps
  • A/B testing
  • Real-time and historical statistics
  • Send time optimization with machine learning
  • API and plugin access

GetResponse is another powerful tool for email marketing that attempts to give companies everything they need for conversions. Aside from a strong email marketing automation service, you also get access to landing page builders, and support for designing your own webinars too.


3- Sendinblue vs GetResponse: Pricing

When you’re shopping for everything from WordPress websites to Constant Contact emails, you need to ensure that you’re sticking to your budget. The right customizable email marketing tool will have to fall within a price range that you can afford.

Sendinblue Pricing

Sendinblue certainly makes an impact from a pricing perspective, with a free plan that allows you to send up to 300 emails to unlimited contacts. If you want something a little more comprehensive, you can upgrade to the Lite plan, which is $22.50 to $25 per month depending on whether you pay annually or monthly. The paid plans include:

  • Lite: $22.50-$25 with all free plan features, no daily sending limit, and 40,000 emails per month.
  • Essentials: $35.10 to $39 per month, with all the Lite plans, no Sendinblue branding, and 60,000 emails per month.
  • Premium: $59.40 to $66 per month, with multi-user access, chat, marketing automation, Facebook ads, landing pages and all the features of Essential

There’s also an enterprise email service available, the price of which depends on the unique needs of your business. You get a dedicated account manager and priority support with this plan.

GetResponse Pricing

Unfortunately, though GetResponse competes in everything from email templates to opt-in pages, it can’t compete with a free plan. There’s no free option for your solution from GetResponse. GetResponse plans include:

  • Basic: Between $10.50 and $450 per month depending on your number of contacts. This plan comes with opt-in lead funnels, Facebook ads, automation templates, autoresponders, landing pages, and email marketing components.
  • Plus: Between $34.30 and $499 per month, depending on number of contacts. The Plus plan comes with up to 5 sales funnels and webinar funnels, support for 3 users, contact tagging and scoring, webinars with up to 100 attendees, CRM, five workflow automation builders, and all the features of Basic.
  • Professional: Between $69.30 and $580 per month depending on your number of contacts. This plan comes with unlimited webinar and sales funnels, five users, maximum of up to 300 attendees, unlimited automation, and webinar features.

The Enterprise plan, which you can get through a personalized quote from GetResponse, starts at a price of around $719 per month and goes up from there. This is a very expensive option, but it comes with more webinar functionality, email campaign consulting, deliverability consulting, paid transactional emails, account manager support, a personal IP address, and everything you get in the Professional plan.



4- Sendinblue vs GetResponse: Automation

Email marketing tools are all about automation workflows. They’re a way for your small business to simplify the act of engaging with customers. Whether you go for something like Mailchimp lite or ActiveCampaign, you’re going to want some aspect of automation.

Once you’re done using your email editor to make your emails look amazing, the Sendinblue email marketing platform has a selection of tools to help you with grouping contacts and managing emails. Sendinblue has made it easy to handle your campaigns. Both beginners and experts alike can easily create automated workflows without having to know any complex practices.

GetResponse allows drag and drop editing through automation that isn’t available in Sendinblue. With GetResponse, you can create detailed workflows using actions, filters, and conditions. Conditions are the situations that initiate the automation, while actions are the tasks that your system needs to complete. Filters are something that you can use to arrange contacts.

With GetResponse, you can create automation rules for subscriptions, page visits, messages, engagement, and so much more. GetResponse is definitely a lot more flexible than Sendinblue overall, but it also requires a little more knowledge to take full advantage of the platform.


5- Sendinblue vs GetResponse: Verdict

Whether Sendinblue or GetResponse is better suited to your needs will depend on your personal preferences and business goals. If you’re a beginner in the email landscape, Sendinblue gives you a great way to send messages and follow-up emails. Startups can combine Sendinblue with SEO to build a massive and memorable brand.


Sendinblue vs GetResponse: Conclusion

Sendinblue should come to mind if you’re looking for simple and affordable email marketing software. It also comes with a free plan — so if you’re tight on budget, this should make you happy.

You can also send SMS messages to your contacts via their mobile devices with the built-in tools, embed live chat form to your website, and utilize the CRM to engage your audience.

GetResponse, on the other hand, offers a more useful email platform and marketing solution. It has one of the most beautiful email templates or you can opt to use the plain text-based HTML email template. I love to send text-based emails.

While GetResponse doesn’t support SMS marketing, you can host webinars with the GetResponse webinar software, and get up to 500 attendees in a live session. You can get started with the free 30-day trial to see how it works.

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